Text
1) This media text is a music video. The songs name is “Cooler Than Me” by Mike Posner.
1) This media text is a music video. The songs name is “Cooler Than Me” by Mike Posner.
2) Bright colours, and fast moving shots are used to keep the viewer interested in this media text
3) The values being promoted in this video are being “cool” and having lots of materialistic items and brand name items. Going to party’s is also being valued in this video. These are not the same values I have for myself because I don’t base my life around material things and brand names.
Production
1) The producer of this video is J Records. The purpose of this media text is to entertain the target audience in a way where they will be wanting more of that artist, and song.
2) This piece of media is distributed over the radio, music television channels, any downloading program. Also Mike Posner’s CD’s would be able to provide for this media in a audio version along with his other songs. Mike Posner himself benefits this media text. He gains publicity by creating a song people will like. The radio stations and TV channels who play Mike’s song will also benefit to this media, making there station/channel more popular. Mike’s record label also benefits from this piece of media.
3) This media text was made in a audio version first then later created into a music video. The producers and artist Mike Posner and all the crew to help make this video possible are main factors in creation to this video.
Audience
1) This media is targeted to teenagers, or anyone who likes hip hop music. This song is made in a very upbeat, hip hop style to attract the attention of teenagers.
2) The media appeals to its audience because the setting is at a party with bright colours, fast shots, & alcoholic looking beverages. This all appeals to its target audience because these are the type of things that appeal to teenagers.
Watch me and enjoy !3) The values being promoted in this video are being “cool” and having lots of materialistic items and brand name items. Going to party’s is also being valued in this video. These are not the same values I have for myself because I don’t base my life around material things and brand names.
Production
1) The producer of this video is J Records. The purpose of this media text is to entertain the target audience in a way where they will be wanting more of that artist, and song.
2) This piece of media is distributed over the radio, music television channels, any downloading program. Also Mike Posner’s CD’s would be able to provide for this media in a audio version along with his other songs. Mike Posner himself benefits this media text. He gains publicity by creating a song people will like. The radio stations and TV channels who play Mike’s song will also benefit to this media, making there station/channel more popular. Mike’s record label also benefits from this piece of media.
3) This media text was made in a audio version first then later created into a music video. The producers and artist Mike Posner and all the crew to help make this video possible are main factors in creation to this video.
Audience
1) This media is targeted to teenagers, or anyone who likes hip hop music. This song is made in a very upbeat, hip hop style to attract the attention of teenagers.
2) The media appeals to its audience because the setting is at a party with bright colours, fast shots, & alcoholic looking beverages. This all appeals to its target audience because these are the type of things that appeal to teenagers.
http://www.youtube.com/watch?v=jbtVoq-agv0
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